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zahid
Mar 06, 2022
In General Discussions
Although email marketing seems like a "simple" strategy, it actually involves a lot of things. For that reason, costs can vary widely, including: the price to hire your own email domain. For example, name@yourcompany.com ; a marketing automation tool (such as RD Jewelry Retouching Service Station or Hubspot) or one specifically for triggering emails (such as Mailchimp or E-Goi); hiring a professional to develop a personalized email model (in case your tool does not have free options); among others. And don't be fooled! Many times the ROI of this strategy is high because its costs are divided with other practices. This is what happens, for example, if you do not have an employee 100% dedicated to email marketing. In that case, you should only calculate the cost of the hours dedicated to the task and not the value of the total salary.
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zahid
Mar 06, 2022
In General Discussions
Most people who work with digital marketing have already heard about the wonders of email marketing . Despite this, they do not know how to assess whether their strategy is really paying off. And that shouldn't happen! It is possible to know Clipping Path Service if your messages are helping the team to meet the goal and check — with numbers — how much the email marketing influenced the result, calculating the ROI of the strategy. For that, we will explain the types of return you can expect from your strategy and how you can measure those results to understand if your company is making a good investment . How do you know what to evaluate? Although companies have a very great interest in financial return, email marketing can also help in other matters. And in those cases it must be evaluated in another way. Did you do a nurturing flow to educate your leads? Calculate the impact on the length of the sales cycle. Did you shoot a newsletter with blog content? Find out how many people actually visited the site. Did you publish an ebook? Check how many people downloaded it. But if you did a campaign with the objective of selling a product or service , read the next steps to discover how to calculate the return you have had.
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