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Raihan Ali
Apr 11, 2022
In General Discussions
The theme of the sdama art of marketing conference on november 3rd was to close the loop and create opportunities. Here's a summary of tips, trends, and insights to close the 10-hour daily marketing loop. This blog post is part of the "Definitive guide to lead development" blog series. "Generation motivation" gordon fowler, tri-fold communication in our personal life, we know best how to motivate different people, but we rarely do so with our teams and customers. Gordon gave a great example. If you want to motivate a 75-year-old mother and a 22-year-old mother to attend dinner, how do you do this? You don't approach them in the same way or at the same pitch, right? You will call your mom on her landline and ask you to have your early dinner with you and her grandchildren, but you will tell your son "Buffet dinner to me" and send the text. So why forget to coordinate our team and customer motivational approach when we get to the office? The [quick and dirty] breakdown of the characteristics and email list motivations of each generation is as follows. Citizen (born 1925-1945) referral builder face-to-face relationships, no hassle, real communication, want you to fulfill your promise motivate with storytelling, history, credibility, include job titles, personal storiesbaby boomer generation (born 1946 – 1964) characterized by work, self-engagement, personal satisfaction and community, optimismi want a personalized service keep them focused, make them feel at the center of your universe, and motivate them by staying positivegeneration x characterized by intense independence, skepticism, and techno literacy I want freedom, change, balance, family consciousness, and funmotivate by reaching out, giving freedom of choice, and making information available to you. Y generation (millennials) characterized by optimism, fun, morality, self-confidence, technofusion, skepticism, diyi want collaboration and citizen participation it is motivated by teaching and teaching, but it does not convey affirmation of their self-confidence. For more information on marketing to millennials, see our article on this subject. "Creating an inspirational brand" aaron carpenter, acb consulting here are the steps to determine (in that order) your brand's dna
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