Jun 12, 2022
In General Discussions
Mechanism is the core of the social e-commerce model. There is a saying that "any brand in this era is worth doing again by using the Internet", then the distribution method in the Internet is a topic that can never be avoided. In this article, I will describe executive list my understanding, thinking, and summary of the mechanism, hoping to be helpful to everyone. I. Important Premise of the Mechanism 1. The importance of mechanisms Regarding the executive list design of the social e-commerce mechanism, it is no exaggeration to call it the core of the core. A platform with a good mechanism may not necessarily succeed, but a platform with a bad mechanism will certainly not succeed. Why do you say that? For example, when a domestic TOP integrated e-commerce platform was preparing to enter social e-commerce in 2018, a friend chatted with me and said that the platform was preparing for the core team. During executive list the chat, he believed that the platform's huge traffic and product resources I will definitely become a leader in the industry. I just asked if there is a threshold, and the answer seems to be no. I said, it must executive list not be done. Although friends don't believe it, it is true - the platform first launched a free model, but the effect was very poor and did not achieve the growth goal; it iterated a paid model within half a month of its launch, that is, there is a threshold for purchasing gift packages. The platform-level paid model and free model have also operated in parallel for a long time, and the effect is that the growth effect of the paid executive list model is much better than that of the free model; therefore, the design of the mechanism directly determines whether the growth engine of the model is effective. The specific growth and compliance analysis of the mechanism will be elaborated later. 2. Limitations of the mechanism Mechanism also has executive list its limitations, it's not all. Some people ask, the mechanism is so important, does a good mechanism necessarily lead to good growth? The answer is not. First of all, there is no absolutely good mechanism, only the mechanism suitable for your own platform.